In the overpopulated world we live in today, one aspect of our lives where the crowd never seems to decrease is the market space – the work market, the school market, the love market, and even the online market.
With the availability of so many things and competing counterparts, customer reviews not only give brands a nudge towards the finish line, but also seizes the attention of fans, followers, and more importantly ready prospects and buyers.
Customer reviews posted on review sites like social media not only inspire but can be the deciding factor in the vast market found in our world today because the amount of fear that failure or a mistake drives people to prefer to live life first from the experience of others as a test to know how the waters are before completely diving in. Hence, review sites.
The need for the certification of another person(social proof) is more amplified in our world today, so the exposure of what people say(customer reviews) to willing prospects is not only a big plus on the side of the brand, it is a necessity to stir interest and hold on to willing followers.
1. Design- it sells
The social media space can be choked up most times with so much to see and so much to read, only those that grab attention pull the crowd, so presentation matters and a post with proper details, clear to read symbols or words, and more importantly a clear message without twists will stop and hold the crowd.
2. Straight talk
Nothing pisses off the online users like a post that leaves them confused. Like what exactly does this mean? Share reviews, share positive feedback, let your fans and followers into your canopy, but more importantly tell them the story, your story like you would a child.
3. Play the game to win
The only way to play in the finals is to have won a series of preceding matches. The keyword being “consistency” and this is the key to keep your posts on your social media space engaging. If you already share good content, now go above and beyond to replicate your good effort not just once but times over then, tell me how you won’t make the finals (more positive feedback).
4. Drive value
The goal of sharing customer reviews is to drive more reviews from the truth that lies in the experiences your post tells people to engage in what it actually is that you’re selling. The main gain and extra and more surplus income only comes and stays when you actually are touching lives and alleviating problems with the experience that you share.
The bottom line
The aim while sharing customer reviews is to draw in the crowd to the good thing you’re offering, but more importantly, when sharing, the goal then is exposing others to the customer’s joy and satisfaction by sharing the experience, hence it all goes well when you make your message a clear one.