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Does your affiliate program have high conversion rates?

 

The Awin Affiliate network is based on the last-click attribution model. All the marketing touchpoints that led to this conversion aren’t rewarded by this model. For instance, if an affiliate sent a customer to your website but the customer came from marketing emails, then the Awin Affiliate network doesn’t attribute more of that conversion to that affiliate’s work. The last-click attribution model is the most common model used by online affiliate networks, like Awin. It assigns the conversion to the click that came from an Awin affiliate. Despite this, it does not take into account any marketing touchpoints that may have led up to this point, such as ads, emails, etc. What you need is attribution in Awin, else you will be in the dark forever.

 

It doesn’t seem fair, but first-click attribution is often seen as being solely responsible for the conversion. Yet the reality is that this is not always the case. Case in point, cashback or voucher websites which are part of the Awin network. These will always capture the last click. This can lead to huge misinterpretations of performance marketers about where their true conversions are being generated. What’s the solution? When it comes to performance marketing, the last-click attribution model can be misinterpreted. Awin is just one of many networks that people can use. There are cashback and voucher promotion platforms, which will capture the last click. The only way to accurately assess the conversion is to broaden your marketing scope.

If you’re using Google Analytics, it’s important to know that GA also runs on the last-click attribution model. This means that all of your Google Analytics data is based on the traffic source that led to that conversion. Consequently, any paid search will be claiming most of your completed Google Analytics conversions. If you’re using Google Analytics, it’s important to know that GA also runs on the last-click attribution model. This means that all of your Google Analytics data is based on the traffic source that led to that conversion. Consequently, any paid search will be claiming most of your completed Google Analytics conversions. If you are in need of a comparison of multiple attributions of your marketing results? The easiest way to get these comparisons available is with an Odyssey Data studio destination subscription. Normally it is not possible to set the Google Data Studio attribution model, but with an Odyssey-powered dashboard you can compare as much as you like.

https://odysseyattribution.co/connectivity/integrations/awin-network-under-the-loop/

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